But market share has become a meaningful gauge for our increasingly informed buyers and sellers, too.Here are some of the many ways people view market share today.

Sellers think:

They should talk to the company with the most signs in their market.

The company with the most signs must be the most knowledgeable.

The company controlling the market can probably sell their home faster.

The company with the most market share can connect them to more buyers.

They’ll get more marketing exposure for their home from the company that is most active in their area.

Buyers think:

By working with the leading local firm, they’ll get the inside scoop on hot listings.

The number one company will have the best resources to facilitate the sale.

The company doing the most business must have great agents.

Many Sales Associates think:

Market share makes the phone ring.

Market dominance attracts new business.

Market share is a powerful listing tool.

Market share means first access to information.

High volume offices can help sustain their personal sales consistence and momentum.

Real estate companies think:

Market share gives them an objective way to compare their success with their competitors.Being the number one company is a powerful image-builder.

At Coldwell Banker Residential Brokerage,

we think:

Market share is a reflection of our success in the local market.

Success in the market increases our resources for supporting ourselves and our customers.

Our success positions us to invest in our future with innovations in technology, Sales Associate support, marketing and more.

At Coldwell Banker Residential Brokerage, we never take our market share for granted.It gives us the resources to build on things that are even more important to us:people, careers, personal success, relationships, integrity and trust.