The Coldwell Banker Seller Services Guarantee

Based on what we have learned from our customers, we have developed and refined our service standards and practices.  We deliver action – Guaranteed!  This Coldwell Banker Seller Services Guarantee is the commitment that Coldwell Banker and your Coldwell Banker Sales Associate will perform the services stated below as part of the exclusive listing agreement on your property.

1. Agency Alternatives: We will review the agency alternatives and representations that are available to you and to potential buyers: Seller Agency, Buyer Agency, Disclosed Dual Agency, or other appropriate legal relationship.

2. Marketing Action Plan: We will present to you a custom Marketing Action Plan: a formal written plan for marketing your property.

3. Competitive Market Analysis: We will provide you with a current competitive market analysis, and will assist you in determining the most effective list price for your property.

4. Financing Alternatives: We will show you various financing alternatives for buyers of your property, and discuss the likely impact of each alternative on your sale.

5. Estimated Proceeds: We will furnish you with an estimate of the proceeds you can expect from the sale of your property.

6. Home Enhancement: We will develop a plan to enhance your property’s ability to attract buyers, as described in the Coldwell Banker Home Enhancement Guide.

7. Coldwell Banker Action Team: We will present your property to the Coldwell Banker Sales Team, and will share with you the team’s review and recommendations.

8. Promotion to Other Brokers: We will promote your property to other reputable, professional brokers and sales associates in the area.

9. Multiple Listing Service: We will prepare a plan for your property to appear in the local Multiple Listing Service.

10. Property Information: We will make information on your property available to local and out of town buyer prospects.

11. Direct Marketing: We will distribute promotional materials on your property to key market areas to attract potential buyers.

12. Coldwell Banker Sign: We will place a Coldwell Banker For Sale sign on your property.

13. Advertising: We will review with your our advertising program, including Coldwell Banker Online, our World Wide Web site, designed to generate buyer prospects for your property.

14. Seller Disclosure: We will present your written disclosure regarding the condition of your property to buyer prospects to assist them in preparing an offer.

15. Home Warranty: We will provide you with information regarding a warranty on the operating systems of your house, to increase the marketability of your property and help reduce your liability to the buyer.

16. Marketing Activity Report: We will provide you with a marketing activity report on a regular basis to keep you informed of competitive conditions, buyer activity, and the actions we have taken to market your property.

17. Homefinding Process: We will review with you the Best Buyers Guidebook to acquaint you with the homefinding process that buyers are most likely to follow, including financial qualification, property selection, financing options, and closing procedures.

18. Qualifying Buyers: We will seek financial qualifying information on all buyers submitting a purchase offer.

19. Purchase Offers: We will review all purchase offers as they are presented, and we will negotiate on your behalf to reach a purchase agreement with terms that are favorable for you.

20. Closing the Sale: We will monitor and inform you of the progress of the transaction, including the satisfaction of all contingencies and conditions during the entire transaction.

21. After-Sale Service: We will contact you after the closing to follow up on any remaining details or service needs.

22. Relocation Assistance: We will provide you with details about our relocation and referral services, which are available to you at no cost, regardless of where you are moving.